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KMID : 1145120190170030295
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Asian Journal of Beauty and Cosmetology
2019 Volume.17 No. 3 p.295 ~ p.306
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Appearance Satisfaction and Self-esteem according to the Actual Situation of Eyelash Beauty
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Kwon Tae-Il
Heo Hye-Soon
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Abstract
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Purpose: This study aims to understand the effects of eyelash beauty on appearance satisfaction and self-esteem.
Method: This study surveyed 426 unmarried female university students in their 20s, living in Busan, and majoring in beauty with experience in eyelash beauty. The statistical program SPSS 22.0 was used, and a frequency analysis was conducted to determine the natural condition of eyelashes and preference for eyelash beauty. After performing a factor analysis on appearance satisfaction and self-esteem, this study carried out a cross-analysis of a chi-square test (χ2) to examine the differences in appearance satisfaction and self-esteem.
Results: Results of the analysis on natural condition of eyelashes and preference for eyelash beauty revealed that eyelash beauty treatments are motivated by a desire for clearer-looking eyes, and that women undergo these treatments to feel refreshed and boost their self-esteem. The subjects of this study preferred to use silk faux eyelashes, which were 11 mm in length, 0.10 mm in thickness, JC curl, and 80% in density. The factor analysis results revealed reliability as the primary reason for choosing silk faux lashes. There were significant differences in appearance satisfaction and self-esteem based on the natural condition of eyelashes and preference for eyelash beauty.
Conclusion: Further study on eyelash beauty is proposed to ensure its effective use on beauty sites, and to accurately grasp how appearance satisfaction and self-esteem are boosted by eyelash beauty targeting various age brackets and regions.
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KEYWORD
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Eyelashes, Eyelashes beauty, False eyelash, Self-esteem, Appearance satisfaction
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